Midea's ongoing product improvements

Company secures solid position in electronic appliance market and aims to be one of the largest brands in Vietnam.

The Midea Consumer Electric Vietnam Company, the leading electronic appliance manufacturer in Vietnam, has opened more than 2,000 showrooms around the country since being founded in 2006.

It has been honored with many awards, including No.1 in Air Treatment Solutions, Top 10 Leading Brands in Vietnam, Vietnam Excellent Brand 2016, and its latest, a 16th Golden Dragon Award from Vietnam Economic Times in April.

To reach such achievements, Midea’s R&D experts have never ceased in their efforts to improve product quality to meet the needs of Vietnamese consumers. This has been expressed clearly in Media’s air conditioning product line in 2017. Midea has always continuously improved its products by equipping them with brand new features to provide more convenience to consumers.

Its Ultimate Comfort series has a luxurious design inspired by ocean waves with a special V-shape, and received the renowned International iF Design Award.

In 2017, Midea’s air conditioning product lines will also have new features, giving users the most comfortable experience while helping save on energy. All of Midea’s product lines are equipped with most modern technology at prices that remain affordable for most consumers.

In addition to delivering excellent quality products, Midea’s goal in the coming years is to grow at an average annual rate of 16 per cent with increasing customer care services.

It expects to open an additional 20 showrooms in Hanoi, Da Nang and Ho Chi Minh City and will expand its distribution channels to serve all consumers in Vietnam.

Mr. Elvis Chan, Business Managing Director at Midea Vietnam, confirmed that the company will continue to focus on producing the best products for Vietnamese consumers, just as their motto, adopted when they entered the market, states: “The Companion of Vietnamese Families”.

Midea again affirms that it will continue to create products with smart, modern, safe and energy-saving technology that protect the environment, not only creating real value for consumers but also improving the quality of people’s lives.

According to Mr. Chan, Midea has been providing home appliance solutions to create a cozy home-like space, acting as a friend in customers’ homes and creating the utmost convenience with excellent quality and reasonable prices.

by Khanh Chi / VET